Land grabĮxpand quickly to take control of new markets before competitors. Roll out a successful sales approach across Europe to sustain and extend your revenue growth. They will already have European customers serviced out of the US, or a flow of Inbound Sales opportunities, so they need to assess the opportunities and risks of expanding. Companies sometimes work backwards from a potential IPO date, allowing three years to build out reasonable European coverage. Internationalisation most commonly becomes a strategic priority for companies post-B funding rounds. Mature US tech companies typically make 30% of their revenues from Europe, so expansion is a question of – not if, but when. There is a tremendous opportunity to do business in Europe and it’s a well-trodden path for US companies. The other six are based in Zurich, Paris, Brussels, Edinburgh, Stuttgart and Cambridge.Įurope has 750 million consumers, mature innovation markets, and a love of new technology. Thirty one Index Ventures backed companies have successfully set up in Europe. While startups also hire developers or development teams in Europe, we have primarily focused on commercially oriented expansion.Īnd to help you get up to speed with the jargon, we include an acronym glossary covering US and European terminology in the appendix. The companies we invest in span multiple sectors and go-to-market models, including Enterprise Sales, Inside Sales, B2C, Business Services, Adtech, hardware, infrastructure and Fintech. You will need to learn the nuances of different cultures and languages which – despite globalisation – influence everything from communicating brand, to recruitment, to marketing, to legal issues. It’s about identity, tradition, style, provenance, and socialisation that revolves around food and drink. Working in Europe is not just about work. It’s packed with useful information to get started, quotes from people who have successfully made the transition, and a selection of case studies. This handbook will help you internationalise from the US to Europe. If you feel ready to join our international network of founders, investors, creators and operators call us, and let’s begin the conversation.Īpril 2017 The Index Ventures experience Our unique insight We only back the hungriest and most aspirational startups. We help to harness and focus their energy, expand to the next level, and bring their visions to life. We love the process of exploring and understanding entrepreneurs’ ambitions – from seed, to venture, to growth. Our eclectic experience, insatiable curiosity, and unique point of view are driven by a common purpose – to make a positive contribution to the world. The entrepreneurs we work with are creating the next generation of iconic companies, and include luminaries such as Pieter van der Does (Adyen), Drew Houston (Dropbox), Samir Desai (Funding Circle), Ilkka Paananen (Supercell) and Stewart Butterfield (Slack). We are a venture capital firm spanning the US and European startup ecosystems. What we have seen to date is just the beginning. Technology will have a profound impact on every aspect of our lives.
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